Strategic Management Process/vision, Goals, Objectives

Executive summaryCalifornia pizza Chicken s accusation statement is dwelling upon maintaining a leadership shoes through the sustainable competitive advantage based upon the organizational coating . The stated electric charge is to maintain the leadership position through a keep up process of geographic expansion . At each position training and supervision of personnel is given the strategic focalize . As a result exceptional customer go is ensured . In the annul report the company has stated the three-fold goals of customer loyalty , brand awareness and high returns to the stockholders The excogitate goals have been made attainable by creating an organizational refinement that provides quality working experience for the employees and maintains an innovative culture .

This ethnic orientation has enabled the company to ensure exceptional customer armed service and create a creative and innovative selection that caters to a unique dining experience as the value propositionIntroductionCalifornia pizza pie Kitchen is a leading casual dining restaurant go under with 205 company-owned locations and 48 franchises (http /www .cpk .com In the 24 years since its founding , the company has been established as one of the most hump consumer brands based around the concept that has enjoyed tremendous appeal in wide geographic regions . The concept is an exhibition style kitchen come up to round an open flame oven that provides a fa mily friendly , identifiable and casual din! ing experience The concept is now enjoying comprehend consumer appeal in 253 locations in 32 states , the District of ceiling of South Carolina and 10 foreign countries (http /www .cpk .com . The continued business line winner has been enabled...If you want to get a full essay, coiffe it on our website: OrderCustomPaper.com

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