Fashion Theory And Fashion Practice Literature review

Fashion Theory And Fashion Practice - Literature review Example This paper focuses on the fashion industry. Fashion practice wholly depends on the ability to establish brands that meet the fashion needs of a particular target market during a particular era. For this reason, companies such as Coco Chanel and Yves Saint-Laurent keep a close tab on the changing preferences of the clients with time, hence are able to provide what the clients exactly need (Myers et al. 2011). Some of the towns that have been known for their fashion and have well-established international fashion houses include Paris, Milan, London and New York (Scaraboto & Fischer 2014). These cities house some of the greatest fashion companies in the world; the residents in these cities demonstrate a culture that appreciates fashion and art, hence the reason for the flourishing fashion wear industry. Fashion weeks are usually organized for the designers to display new fashion collections. This has forced the designers to go an extra mile in as far as creativity and innovation in the fashion industry is concerned. In conclusion, fashion is a habitual trend or popular practice that is time-bound and keeps changing depending on age, gender, race, culture, and religion, among other influential factors within the target market. this is the reason that makes the fashion industry a very expansive and dynamic sector that requires a very talented and creative labor force that has the ability to think beyond the obvious and design unique styles that will keep customers coming for more as is sufficiently exhibited by in the blooms bury journals.